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This year, we’ve applied our fashion focus ethos to 6 exciting new products expanding your every day and causal corporate wardrobe and allowing you to create a complete So Denim look.

Create a sleek style, perfect for the office or for every day wear with our men’s Adam Slim Chinos and ladies’ Lily Skinny Chinos. Or create a statement with our fun graduated Zac and Mia indigo Ts. Rounding off our 2018 range the Jack and Lucy Denim shirts are a modern take on a classic wardrobe staple.

SD040 Jack Denim Shirt

Complementing our denim jean range, the Jack Denim Shirt is available in S-XXL in black, dark blue and light blue finishes. The no pocket design and high positioned back yoke creates maximum embellishment area making the shirt perfect for personalisation. A classic fit and modern features give a timeless shirt.

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