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So Denim

We believe that denim is versatile and timeless, and have carefully designed a range of adaptable, affordable staples that you can live your life in, from work right through to the weekend. Our contemporary styles are infused with the detailing we know our customers love and need.

For 2019, we have pushed the boundaries of So Denim, introducing new dynamic styles to our collection. Nail the head-to-toe denim look with help from our classic new denim jackets (SD060 / SD065) and our high-street-inspired fashion jeans (SD050 / SD055) for both men and women. Extend your work wear wardrobe with our fashionably functional new knitted shirts (SD042 / SD047) creating a sleek uniform look with a comfortable polo feel. We are also excited to bring you our iconic new Frankie Bomber Jacket (SD070) with its street-smart styling.